WE FADE TO GREY [472]

“Operation No Grey” was a campaign launched in June 2023 by the car manufacturer Fiat, with the advertising agency Leo Burnett Italy, announcing they will no longer sell cars painted grey. This was symbolised by dipping their latest car, the Fiat 600e, into a vat of orange paint. Their press release said, “The decision was made to enhance the importance of colours in life, embodying the Italian way of living and reaffirming the Brand’s New Dolce Vita value.” This was followed in February 2024 by a full La Dolce Vita guide, provided to help Fiat’s British customers lead a more relaxed and Italian lifestyle.

This gimmick, posture and provocation was most likely fuelled by car sales data from the Society of Motor Manufacturers and Traders confirming that grey has been the most popular car colour sold in the UK since 2018, counting for 26.8% of all new cars sold in 2023. With second choice black taking 20.2%, and third choice white at 16.5%, blue is the first non-monochrome choice with 15.1%. The overwhelming popularity of grey and monochrome colours was found among both personal fleet buyers in all parts of the UK, perhaps the result of wanting to protect the resale value of the car.

Fiat’s decision also attempts to highlight themselves above other car brands. Despite being a significant part of the gargantuan conglomerate Stellantis, they are still one brand among many: Fiat’s car range is comprised of small cars like the 500, 600 and Panda, with the Ford Focus-sized Tipo no longer sold in the UK. Despite compete with similarly-sized cars from Renault, Volkswagen, Seat and Skoda, they also vie with other Stellantis brands like Vauxhall, Opel, Peugeot and Citroën, the latter having its own extensive history of small cars. Want a bigger Fiat? Stellantis will sell you an Alfa Romeo instead or, better still, a Maserati.

Checking Fiat’s website in other countries confirm they do not sell grey cars elsewhere either, although they don’t need to sell La Dolce Vita to the Italians. However, what I have noticed is they have restricted the choice of available colours in another way: the price. The new 600 is available in red, but if you want any other colour, including Sunset Orange, it will cost you £650. Likewise, the electric 500e (Ice White), the original 500 hybrid (Sicilian Orange) and the Panda (Gelato White) are essentially sold in only one colour, unless you pay extra – the upcoming Grande Panda has no information available on which colour, or colours, you can get for free.

Increased choice is available, but not necessarily demanded, so therefore, if you want La Dolce Vita, you will have to pay for it. Even with a base Fiat 500 coming in at just under £17,000, an extra £650 is a significant cost to add for something that, while making your car easier to find, won’t change how it drives.

LIKE SUGAR AND SPICE [471]

“Coca-Cola Spiced” was a variant of the ubiquitous soft drink sold by The Coca-Cola Company in North America from February to September 2024. Originally introduced as the first permanent addition to the range since Coca-Cola Cherry Vanilla in 2020, it was withdrawn after only seven months due to undisclosed reasons, while Cherry Vanilla and “Diet Coke with Splenda”, sweetened with sucralose and aspartame, were withdrawn as well.

I came across an imported can of the with-sugar version Coca-Cola Spiced – a “Zero Sugar” version was also sold - a few months into its now-limited run. I had not heard any description or review of the drink, only that there was a Coke labelled as “Spiced”.

Drinking the can left me underwhelmed – “Spiced” essentially meant “with raspberry”, in the same way that the longstanding cherry variant of Coke is “spiced” with cherry flavour.

“Spice” is a word used in different ways, and what I expected upon seeing that word on a can of Coke was expecting the taste to be “hotter”, or more piquant, which I don’t equate with raspberry flavouring. I think it was a mistake not to identify the use of raspberry in the name of the drink, the only major clue being a slight tinge of pink in the red colour of the can, and in using a word as potent as “spiced” only in relation to raspberry.

Coca-Cola has, since 2022, been leaning into another definition of “spice” with its “Creations” line of special edition drinks – making its drinks more interesting or, more specifically in this case, giving them more attention. I liked the strawberry and watermelon-flavoured version of Coke produced with, and named after, the American music producer and DJ Marshmello – ironically, the following “Dreamworld” flavour tasted more like marshmallow. A later “creation” imagined the year 3000 through a caramel and popcorn taste, and the current Oreo cookie flavour feels less a “creation” than a simple mash-up, one reminding me more of chocolate Angel Delight than Oreo.

My takeaway from this situation is that Coca-Cola “Original Taste”, and the brand in general, is so ubiquitous it has become part of the background, but the current solution is in adding to the formula in various ways to make people continue to try the drink, when advertising the existing drinks to remind people about them, or implement a loyalty scheme, have already been tried.

As Coca-Cola Spiced was introduced in North America, the UK received their own flavour that, while sounding more boring, remains on sale: Lemon.

YOU SAW THE WHOLE OF THE MOON [470]

[Update: A big thank you to the digital artist Dave Jeffery [https://www.kecskebak.hu/], whose work in creating and recreating channel idents has been used on screen by the BBC and Big Centre TV, for contacting me via Mastodon to confirm that Meridian’s logo was designed by Ian Carley, the company’s head of design. The original article is below.]

The half-sun, half-moon face used as a logo by Meridian Broadcasting has remained lodged in my mind long after it disappeared from TV screens, but I have never considered why it was used to represent independent television in the south and south-east of England – my hunch is that it doesn’t matter at all.

Back when ITV was the name of a network of regional TV channels, mostly named for the area on which they were broadcast – Thames, Tyne Tees, Anglia, Scottish, London Weekend Television and so on – Meridian replaced TVS (Television South), providing programmes in its area of the UK from 1993. It is still broadcasting, but in the procession of takeovers and mergers of ITV companies that began when Meridian bought Anglia in 1994, Meridian’s distinctive logo and name were usurped by a national “ITV” identity from 2002, the name living on as “ITV News Meridian”, the name of their regional bulletins.

This does not explain the choosing of its symbol, from a designer whose name I could not find, here picked out in high-contrast red, yellow and purple, initially in idents on a halved yellow and blue background. The sun-moon face is centuries old, borne of opposing forces, of duality, and of accepting this as a nature of being, from good and bad, to life and death, and femininity and masculinity. It was seen as decoration on old naval navigational tools, like compasses and sextants, fitting in with the brief of serving an area of the UK steeped in maritime and naval tradition like Portsmouth, Southampton, Cowes and Chatham, but means precisely nothing if you are also broadcasting inland to the likes of Salisbury, Reading and Oxford.

The name “Meridian” is more confusing than expected: it comes from the Latin “meridionalis”, meaning “of the south”, but it makes me think of London, and the Greenwich Meridian - this use came from the Latin “meridies”, for “midday”. When the consortium that owned Meridian bid, in 1991, to represent the ITV network in the south and south-east of England, they also bid for the London area, most likely using the same name and logo. Perhaps the intention was, just “Granada” came to symbolise Manchester and the north-west of England as much as that region of Spain, Meridian will do the same for the south, once it appears often enough. This expectation did not happen so much for Carlton, like Granada a pre-existing company with a pre-existing name, which eventually won the London licence.

The website TVArk has a quote from a J Dallas, creative director at Meridian, talking in 1999 about the replacement of their original bombastic and orchestral idents with something a lot calmer and more purple: “The idea was they thought the Company had become established and the computer graphics for the original ident looked old fashioned. The problem with the logo is it looks stuck on to something whatever you do with it.” Meanwhile, the wonderful book “Branding for Television With Knobs On” by Martin Lambie-Nairn, designer of the Channel 4 logo, noted that Meridian executives took offense at being told their production and marketing wasn’t connected by a unifying strategy and brief, its “marketing tree” being disparate twigs growing from the ground, unable to take advantage of the fact the TV channel itself, branding and all, is as much a product as the programmes by themselves.

The Meridian logo appeared everywhere: before every programme, at the end of programmes made or commissioned by them, in flashes before each advertisement break began, and in a bizarre tie-in with Southern Ford Dealers, where you could buy the Ford Fiesta Meridian special edition car – I really saw a TV broadcaster’s logo plastered on cars that private citizens chose to buy with their own money.

Meridian’s legacy was in children’s programmes like “Wizadora”, “ZZZap!” and “It’s a Mystery”, alongside dramas “The Ruth Rendell Mysteries” and “Hornblower”, and the documentary series “Monkey Business”. However, its logo was used so prominently between 1993 and 2002 that its legacy is what remains for me - it is visually striking, but it only represents itself, not what Meridian was, or continues to be.

BOYS ALWAYS WORK IT OUT [469]

“Oblique Strategies” is a set of cards, introduced in 1975 by artists Brian Eno and Peter Schmidt, designed to promote lateral thinking when breaking creative blocks. I knew about them from Eno’s collaboration with David Bowie, sparking and informing decisions made on Bowie’s albums “Heroes” (1977) and “Lodger” (1979).

My sister Layla Spence, writer and artist of the online comic “Ill Fame”, owns a pack of these cards, saying she has used them when a second opinion might be needed, and thought I could use them in my writing. 

You don’t reach the four hundred and sixty-ninth article in a series without having deployed some lateral thinking along the way, but I didn’t know if I should use the cards to spur an idea, or to apply them to something I had already prepared. Upon cutting the cards, the first one read “What wouldn’t you do?”, so my answer was to be led by the cards this time around, forcing me to be creative about my creativity.

“What mistakes did you make last time?” I think my last article about Toys “R” Us opening concessions in branches of WHSmith was a little overblown. Visiting a local branch that stated it was “now open” amounted to a further statue of Geoffrey the Giraffe, and shelves of toys to one side. No space for traditional WHSmith product lines stationery was really lost – if anything, it looked tidier than usual. I always visit that branch when I am in town, and I was facing the prospect of losing some of the reason I go there – as it turned out, I needn’t have worried.

“Do nothing for as long as possible.” Your baseline may vary - living authentically as yourself is politically charged in the sight of the wrong people. Meanwhile, I don’t write to intervene - I don’t need the hassle. I observe, I write, I continue looking. “Nothing” is subjective.

“Abandon normal instruments.” I will switch to making videos someday.

“Who should be doing this job? How would they do it?” There is no vacancy here, but if you can honour your obligation to explore your intrigue every week, while trying to articulate that in an approachable way while never having a set formula for how that will be done each time, then you may be in with a chance... to do it for yourself on your own site.

“Trust in the you of now.” Don’t give yourself enough time to decipher or question your methods. Ritual leads the way. Deadline is style. You are in there somewhere.

“Don’t break the silence.” I drew this card just after watching a YouTube video about a Nintendo GameBoy clone that I want to buy, which I watched to give myself a rest for a moment – I am purposefully thinking of buying myself a worthwhile distraction that forces concentration. I listen to the music or have a TV on in the background all the time. I only do “silence” when I am asleep, and even then, my TV must remain on as I fall asleep. I can be “still”, but not “silent”.

“Do we need holes?” What did you have in mind?

“Abandon normal instruments.” I just drew the card that inspired David Bowie’s song “Boys Keep Swinging”. The plan was already to emulate a garage band by having Bowie’s band playing each other’s instruments – the simple drums are by guitarist Carlos Alomar – and the card seems to imply they were on the right track. Also, “abandon normal instruments” for a song about gender identity? [Yes, I was thinking so hard I didn’t realise I drew the same card twice.]

“Distorting time.” This may have been my plan all along – whatever that is, I’ll never tell, because I don’t actually know.

ALL UNDER ONE ROOF [468]

I remember the feeling of “I beg your pardon?” upon seeing, in March 2024, a poster in the window of WHSmith in Oxford of Geoffrey the Giraffe, proclaiming “Toys “R” Us In Store Now”. 

I knew the toy store brand was re-establishing itself following its bankruptcy in 2018, and its concessions in Macy’s department stores in the United States, alongside slowly opening smaller retail stores, was a formula that could work in the UK – their higher-end FAO Schwarz brand, they of the giant piano keyboard, is already found in Selfridges here.

But making a deal to open Toys “R” Us concessions exclusively in WHSmith, in 76 stores by the end of 2024, was perplexing. Known as a combined newsagent, bookseller and stationers – a conglomeration that my sister, when buying magazines and art supplies, described as being both too specific and too generic to be useful – over two hundred branches have already incorporated Post Offices into them, franchises replacing former “Crown” Post Offices closed by the Government-owned group. It wasn’t an obvious choice for a toy shop to open, even if WHSmith did sell some board games along with children’s art and stationery supplies.

Entering the Oxford WHSmith required me to walk past the regular store, making sure you saw what they had to offer first, to reach the mezzanine hosted by, or guarded by, a fibreglass model of Geoffrey on a park bench. I didn’t look through it – I think I just needed to know it existed.

WHSmith has chopped and changed its product range over the years: the 1980s saw it as a major seller of microcomputers and games from Sinclair, Acorn, Amstrad and so on, and it regularly sold music and films too. During the 1980s and 90s, it owned Do-It-All, a chain of DIY stores, and ran the cable TV channels Lifestyle and Screensport. 

But today, its current image is either as a convenience store in airports, train stations and hospitals, once found selling toothpaste for £10, or as a network of tired and cluttered High Street stores. Giving up floor space to Post Offices and Toys “R” Us, then dual- and triple-branding the signs above the front door, suggests WHSmith is diminishing its own presence to adapt to changing tastes. It may operate Smiths News, the largest wholesale supplier of newspapers and magazines, but print sales of both have been in decline for years, and while its reputation as a bookseller caused its inventory system to be adopted worldwide as the ISBN number, stores rarely offer more than a narrow selection of books in comparison to Waterstones or other independent bookshops.

I still make a point of visiting WHSmith: my family’s birthdays and Christmas are punctuated by their greeting cards; it is the only place I have bought “The New Yorker” magazine outside of New York itself; and it is very good if you want one of something particular: one pen, one pencil, one notebook. Supermarkets may offer multipacks of these for less per unit, but only if you are willing to compromise on exactly what you wanted. It has already sold toys and games under their own brands like The Gadget Shop and Past Times, and giving over that part of the store, like in Selfridges and in Tesco (with rival toy shop The Entertainer) makes some business sense.

What is WHSmith meant to be? Whatever it needs to be to keep going.

PRESS YOUR FACE UP AGAINST THE SCREEN [467]

Well, my television broke again, losing power to the screen for the second time in four years, in the same way it happened last time. With the memory of the previous two-week wait for it to be fixed rising to the surface, I threw up my hands and bought a replacement. Provided this one lasts for a few more years, I have realised this may be the last regular television I will buy.

My first personal TV was a fourteen-inch cathode ray tube TV bought for £139 in 1996, weighed seven kilograms (15.4 lbs), had two one-watt speakers, no subtitles or teletext ability, and used approximately 150 watts an hour, CRT screens holding high voltages even after turn-off. The back of it was riven with ventilation holes, because they were surely needed.

My new TV, a Sharp 32FH8KA, weighs half as much, has a thirty-two-inch LED screen like my previous Toshiba model, but this time with high dynamic range so effective that the backlight can be turned down to save power. Along with two twelve-watt speakers that have some bass, the unit is only a few inches thick – the circuit board and connectors stick out from the back of the TV, and is the only part that remains ventilated, because the screen hardly produces any heat, and because so little energy is lost through heat, it only uses twenty-six watts an hour. It is also fully Android compatible, making it pretty much a computer, into which other computers can be connected. With inflation, £139 in 1996 is now £271 – this new TV cost only £199.

Aside from the minimum expectations of a TV’s ability having greatly expanded over time, connectivity has also greatly changed. I only ever connected a VHS video recorder to the old portable TV in the 1990s, via the single SCART connector, but I now have an Apple TV box – “Android” is something that other people do – a Blu-ray player, a separate DVD player that accepts region 1 DVDs from North America, and an Atari Flashback console, all connected at once, covering all possibilities. 

While I am happy with the speakers on my new TV, a sound bar is usually the first add-on others would buy nowadays, especially if streaming services like Netflix, Amazon Prime and the BBC iPlayer are accessible through the TV itself – apart from the Sky Glass TV, made for subscribers to that service, TVs with built-in soundbars have not appeared, as if better sound is expected to be something that needs to be added to a TV. I could easily have bought a large computer monitor with enough connectors for what I require, but these doesn’t really exist either.

The ability to just buy an all-purpose screen may arrive if no unified decision is made on the future of broadcasting. It is not clear if “5G Broadcast”, using the mobile phone network to deliver TV signals, is the ultimate choice if more of the current TV signals are repurposed for mobile use, while satellite TV, my main source for “regular” broadcasts on my new TV, may only remain if Sky commits to continuing with it beyond the end of the 2020s – if not, why should SES build more Astra satellites? If then, my TV will become that all-purpose screen, but I should never fear, for the box and manual states it supports the H.265 video codec, should any UK broadcaster decide to start using it – that’s good, I suppose.

DID I TELL YOU EVERYTHING IS FINE [466]

I came very late to Al Jarreau’s song “Mornin’”, a quite irrepressibly positive piece of smooth jazz with electric piano and strings, and a hybrid animated and live action video to match. It is very easy on the ear.

On my first listen, my first thought was, “this is a bit Pages from Ceefax, isn’t it?”, which is not as obscure a thought as it sounds. Certainly, David Foster’s original instrumental version of “Mornin’” fits that description completely.

Ceefax, the BBC’s teletext service that began in 1974, was initially only seen by owners of sets capable of decoding that part of the TV signal. Meanwhile, with BBC One and Two only broadcasting a few daytime shows outside of the Open University, schools programmes and live events, a test card and music was played to fill the gaps. From 1980, a rotating series of news, weather and information named “Ceefax in Vision”, later “Pages from Ceefax”, began replacing the test card, while continuing to play music. This arrangement was still seen during the day on BBC television as late as 1990, later relegated to early morning and at the end of the day until the end of analogue TV transmissions closed Ceefax in 2012. 

Being of an age where I would have seen “Pages from Ceefax” during the day, I recognised that the music being played was not often heard elsewhere. Without exception, instrumental tracks were played, i.e. no singing, and they were often light or easy listening in nature, or bland an inoffensive at worst. Until 1988, there were still restrictions on the amount of recorded music being broadcasted in the UK, known as “needletime”, so this music would come from sources either exempt from these rules, like foreign recordings, or by licensing cheaper library and production music.

 

The “foreign recordings” element was often literal: VHS recordings of “Pages from Ceefax” posted to YouTube don’t often have the music picked up by their content ID system, although I found one 1995 example that used the 1981 album “Flashing” by the Japanese jazz pianist Himiko Kikuchi, or another from 1983 using the 1971 album “Sentimentálna trúbka” by the Slovak American trumpeter Laco Déczi.  However, British musicians and composers would also travel to Germany to record, with renowned library music names like Neil Richardson, Alan Moorhouse, Johnny Pearson and Keith Mansfield appearing under pseudonyms like “The Oscar Brandenburg Orchestra”.

 

Even at the end of Ceefax in 2012, the BBC were still using library music, this time more recent recordings licensed from Funtastik Music, which to me sounded more stereotypically like the “elevator music” under which the earlier tracks could be classified. Notably, the final song played was “B.A.R.T.”  a commercially-released song by Ruby, a rock band that featured Tom Fogerty of Creedence Clearwater Revival, and better known from being played between gaps in BBC schools programmes. This was more a nod to the end of laid-back presentation that could no longer take place in a time when TV channels need to continuously hold the viewer’s attention – no longer can BBC Two casually open up at 9.30am, warn viewers that coverage of the TUC Conference begins in two minutes, then play “Nifty Digits” by Richard Harvey, as they did on 9^th September 1982, according to the YouTube channel that put up the recording.

 

But the earlier popularity of light music under big bands and jazz performers like Bert Kempfaert and Oscar Peterson, and the later existence of groups like The Test Card Circle point to the continued popularity of music of this type on its own terms, even down to CD reissues of production music albums made by labels like Bruton Music and KPM originally not meant for general sale. In this case, my brain has labelled it by where I heard that kind of music most, therefore as “Pages from Ceefax”.